Humans are wired to respond to three things: light, sound, and movement. Since large-scale multimedia displays often incorporate audio, moving imagery, and illumination, it’s no surprise they tend to draw a crowd – which explains why more exhibitors are eschewing hard-walled exhibitry for audiovisual installations. Pair the hardware of flatscreens and monitors with clever content and eye-catching imagery, and you’re practically guaranteed to woo passersby. Here, then, are ? large-scale multimedia projects that dazzled attendees. Running the gamut from an 80-foot-long LED array to a projection-mapped kabuki screen, these multimedia models will help you envision new ways to add a little light, a bit of movement, and a touch of magic to your next exhibit.
Lord of the Rings
Exhibitor: Fiat Chrysler Automobiles of North America (FCA)
Show: North American International Auto Show
Design: George P. Johnson (a Project: Worldwide Inc. agency); Auburn Hills, MI, 248-475-2500, www.gpj.com; Spinifex Group (a Project: Worldwide Inc. agency), Los Angeles, 310-965-4359, www.spinifexgroup.com
At the 2016 North American International Auto Show, Fiat Chrysler Automobiles of North America (FCA) put the “show” back in “auto show.” Like the interlocking gears of a machine, seven FCA brands (Chrysler, Dodge, Jeep, Ram, Fiat, Mopar, and SRT) came together in a calibrated, branded experience that was literally topped off by an overhead multimedia presentation. The 60,000-square-foot exhibit was connected through an array of LED screens, 18 custom-designed LED light rings, and multichannel audio, the combination of which formed a kinetic canopy of sorts that moved light and sound above and among the booth’s distinct brand areas like an energy field. On the screens, a choreographed, 20-minute audiovisual journey showcased each brand in turn, drawing the visitors’ eyes to the skies and then to the impressive autos below.